People want to do business with people, not companies, job titles or empty slogans. Whether you’re looking to get hired, win a new client or set yourself apart from the competition, building a strong personal brand is essential for your professional success. Yet while there are more opportunities and social media channels available than ever, it is difficult to get noticed in an increasingly crowded space.


After a first successful session earlier this year, Alexander C. Schaper will explain YPN members again to explore what defines a successful personal brand, take a look at notable examples and lay the groundwork to strategically develop your own brand. The event will be run by Alexander C. Schaper, managing consultant and head of fischerAppelt´s office in New York.

Who should attend: Young Professionals with 5-10 years work experience